Patients in China and other Asia-Pacific markets are increasingly traveling abroad seeking critical care medical treatments in oncology, cardiology and organ transplants. China, in particular, is facing new challenges as more of its population begins to suffer from so-called “first-world” diseases such as cancer, heart disease, diabetes and other chronic illnesses. According to the latest reports by the World Health Organization:
According to a recent report by Hurun and ILTM Asia, 66 percent of China’s 1.18 million wealthy millionaires would consider medical tourism.
Just last year, a U.S. venture capital firm invested over $8 million dollars in Saint Lucia Consulting Ltd, a Chinese company – and MTA member, specializing in sending Chinese patients to top tier hospitals in the U.S., Europe and Asia.
As increasing numbers of patients turn to medical tourism to satisfy their medical needs, it is critical that healthcare providers understand the particular needs of the patient markets they are attracting. There are cultural and language barriers that must be addressed, as well as specific services that must be offered, in order to successfully attract a new market and provide an outstanding patient experience. There is also a need to focus on creating a sustainable global brand and leverage new domestic, regional and international business relationships to increase international patient volume.
Why attend WMTC Asia-Pacific 2015?
Learn how to develop and expand your international patient center and create the best patient experience.