China’s Mobile Health market is expected to reach $3.7 Billion USD by the End of 2018, according to a recent report by Huidian Research, a leading industry consulting & market survey firm in China. Mobile phones and mobile enabled devices improve the patient experience by providing a way to deliver medical reminders and diagnostic information to patients and physicians. It also gives patients the tools to monitor their health and communicate those results to physicians.
China possesses nearly 1.2 Billion mobile devices, nearly three and a half times the number of mobile devices in the United States. Remote monitoring devices represent one of the fastest growing parts of the mHealth sector in China. According to a report jointly author by GSMA and PricewaterhouseCoopers (PwC), the Chinese medical monitoring services market will reach $1.2 billion by 2017, with over 90 percent of the revenues coming from chronic disease management solutions.
There are many opportunities for mHealth applications in China and the Asia-Pacific region. In the past, much of the focus on health was on treatment. The trend with mHealth is toward prevention and wellness, which can bring soaring health costs down. Mobile Health applications can also improve access and affordability of health care by lowering disparities based on geography and income. Mobile Health will be especially important with the growth of medical tourism, allowing patients to access care or follow-up care remotely, regardless of their location. Through video conferencing and texting, those who reside far from clinical providers can gain access to health care and receive early stage diagnosis and treatment that can help prevent more expensive illnesses.
However, hurdles remain to take this market to the next level. Currently there are regulatory challenges and a low recognition toward mobile Health among Chinese consumers – the Huidian Research survey shows that only 7.2% of Chinese mobile phone users installed mobile healthcare apps in their phones or mobile devices.
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